The brief
A folding bike start-up launching in a city that already has a bike hire scheme on every corner.
The idea
Two words, one bike, a lot of yellow. The campaign ran across bus shelters, bike lanes and social, with a cheeky line for every neighbourhood.
Pip yellow#FFC62B
Frame#FF4D2E
Tyre#141414
Street#F4EDE1
The result
12,000 pre-orders in the launch month and a cult following for the "Go Pip." stickers.
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