The brief
Orbit roast exceptional coffee but their bags looked like every other specialty roaster: kraft paper and a tiny logo.
The idea
A planet-shaped bean with rings that change colour by origin. The dark bags pop on the shelf and the rings become a tasting-notes chart on the back.
Space#141414
Roast#FF4D2E
Orbit#B9A8FF
Signal#3FD7A2
The result
Wholesale enquiries tripled and the cafe now has a waiting list for its orbit-ring mugs.
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